I want to start this blog off to say that we have never had a concrete plan for what to do with the baby line once we decided to put it on the back burner.
We have talked about it on an almost daily basis. Should we do this? Should we do that? When should we do this? When should we do that? Which shops will carry it? Which won’t carry it? Will any shops work with us still? Is this a huge mistake? Is this the right decision? And the question I most often ask myself: Oh crap, did I fuck up by putting baby on the back burner? You know, nobody puts baby the corner!
The bottom line is that while absolutely nothing is written in stone, we both agree that we can’t continue to make baby and grow the embroidery business that we’re trying to grow. And we very much enjoy the embroidery business.
So here is the plan today (it could change at any moment):
You can find baby at Garage Door Studio. We will no longer make onesies. There will be bibs, bandana bibs, tutus, and teething rings. As of this writing, we believe we will continue to stock baby there until the end of the year. Garage Door Studio lists everything online, too. So it’ll be easy to shop from the comfort of your home as well.
I also would like to give a recap of how we got here because I can assure you this is no place we expected to be. Courtney put in her notice to leave her very long tenure working at a women’s treatment center in early 2020. Her last day was like two weeks before the country was shut down. So we started the year with these high hopes of being some huge baby brand and quickly had that bubble burst. Our income literally stopped overnight. Boutiques were forced to temporarily shut down, festivals were cancelled, and no one was buying baby from us directly (in fairness we got one or two orders). I panicked and just kinda started grasping at straws as to what to do to bring in money. Prior to Courtney leaving her job, I had said that we could make a living working the business together, then all of the sudden there was no business. I had the world on my shoulders and it was crushing me.
By the end of 2020 we were making embroidered ornaments. They were selling and we enjoyed the work. So at the start of 2021 we tried to figure out how we could continue doing embroidery items. We made some Valentine’s Day cards with magnets on the front and that was the beginning of the reinvention of the little nest.
So for those of you that only just met us in the last year or so, we used to make baby items. And for those of you that have been following along for the last 8 years, we are shifting to embroidery.
We’ll continue to give updates as we have them. But for now, you can find what baby items we do still make at Garage Door Studio.
‘Til next time,
~jen
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