At the beginning of March Courtney and I were happily settling into our new normal. We were filled with so much excitement and hope.  She had left her 17-year career in the addiction field to join me full time at the little nest. We were focused on growing our business; we were redesigning our booth set up, planning out our festival schedule, and discussing new products to introduce.

It’s incredibly scary just how quickly our lives can change-like in the blink of an eye. We had a festival scheduled for every weekend for 10 weeks straight and were working to add summer shows to our schedule line up. Then almost overnight most of those festivals cancelled and the writing is on the wall that there won’t be a festival until probably late summer or early fall. The boutiques we sell in temporarily closed (which I 100% support them in). Not only did we lose all of our outlets of income, but also there are people who owe us money that haven’t paid us. We both spent a good week crying, not sleeping, and just stressing about how we were going to pay our bills. For a moment THAT was our new normal.

Our new normal seems to change with the wind

Currently now our new normal is being helpers. Thanks to so many wonderful friends and customers we’ve gathered up the supplies to make hundreds of masks for medical professionals to wear over their N95’s as an attempt to preserve them longer. The days have been exhaustingly long, but such a small sacrifice for us compared to what those on the front lines are faced with day in and out.

We’re holding out hope that at some point it will be safe for boutiques to reopen and festivals to return. Though we have to accept that’s not going to happen as quickly as we had initially thought. And, in the meantime, we’re going to have to figure out how to promote and run this business with out festivals or boutiques. Again, we will adapt and create a new normal.

We’re all in this together

While the details of our situation may be different, I know there are a lot of people in the same boat as us; people worried about their financial security. These are scary times for so many of us. We’re all facing new normals right now.  I sincerely wish everyone well on their journeys. Please take good care of yourselves. And please feel free to comment what your new normal looks like.

‘Til next time,

~jen

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